Today, Eat Alberta launched an engaging new visual identity. For the past 6 months Eat Alberta has been working with DDB Canada to create a new identity for the organization, which would capture their mission and goals.
The new Eat Alberta logo reflects the organization’s focus on learning and building a community of people passionate about Alberta’s vast range of adventurous local foods and flavours.
“This logo’s inspiration came from the dinner table – a place where people come together to share experiences while preparing and enjoying food. Depicted in the shape of the province of Alberta, the logo also gives a nod to Eat Alberta’s focus on locally-sourced foods,” says Adnan Huseinovic, senior graphic designer with DDB’s Edmonton office.
What began as a one day conference in 2011, has now grown into an accessible organization built to help our provincial community learn about Alberta's food through a mix of small events, classes, multimedia content, and our annual flagship one day conference, which will be returning Spring 2017.
Speaking to the evolution of Eat Alberta, Founder Valerie Lugonja said: “It is gratifying to know that Eat Alberta continues to thrive and is branching out in new and exciting directions. Enabling Albertans to connect personally with food producers and farmers as well as source and use local and regional Alberta food and heritage recipes continues to be the foundation that provides direction for the compelling initiatives.”
As a key part of Eat Alberta’s broader vision to bring the story behind Alberta food to the public, over the next 6 months Eat Alberta will begin releasing videos on their website, which feature recipes and stories that revolve around ingredients, restaurants, and food producers from across Alberta.
"Eat Alberta has been focused on celebrating local food in our province. In past years, Albertans were encouraged to explore ingredients, recipes, and skills through hands-on learning, and the new video series will allow Eat Alberta to offer the same sense of adventure and discovery in a different way. The new visual identity is great starting point for this and I wish the team all the best!" Mack Male, Founding Eat Alberta Committee Member
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